![]() (Associated Press) Super Bowl Sunday has come and gone and aside from wings, buffalo chicken dip. Gutfeld also beat Colbert from August to December 2022, suggesting that he could soon overtake the broadcast competition.įox Nation, Fox News Media’s streaming service, had an ad of its own during the NFC Championship Game promoting Roseanne Barr’s upcoming stand-up comedy special Cancel This! Fox News is also planning a 20-second ad that will air on its own platforms.īut with more than 100 million viewers expected for the Super Bowl, Gutfeld will get exposure far beyond any other marketing effort for his program yet. This years Super Bowl commercials featured everything from top name celebrities to electric cars. The tagline is a reference to Gutfeld’s TV ratings, which during both the 2022 TV season and January 2023 were second only to CBS’ Late Show With Stephen Colbert in total viewers, beating NBC’s Tonight Show and ABC’s Jimmy Kimmel Live. The tagline of the ad declares him “The new king of late night.” The ad sees Gutfeld in royal regalia, sitting on a throne and holding a staff, flanked by regular guests Tyrus and Kat Timpf, as well as his tiny dog, Gus. The choice to promote Gutfeld! suggests that Fox sees the show as a priority at the corporate level, and one with potential crossover appeal to the non-Fox News viewers who may be watching the game. Fox plays into that fact during the spot, which ends just after Gutfeld begins to speak and an off-camera voice says, “Sorry, these ads are pricey.” Usually a company will prioritize what it charging other marketers, in this case as much as $7 million for 30-second ad spots. The broadcast networks that host the Super Bowl all run “house” ads for their own brands (be it a show, a streaming service or movie), but usually only a few internal projects make the cut, given the high-profile nature of the event. (Try more eye of newt next time.Hasan Minhaj Offers Detailed Response to New Yorker Story: "It Was So Needlessly Misleading"(Exclusive) The humorous ad plays with the idea of the canned water resembling a tall boy of beer, as a gang of kids proceed to go nuts as they pound the hydrating H2O. In related big-game news, the brand placed a $50,000 bet on the underdog Cincinnati Bengals via Caesars Sportsbook and hired a witch to cast a victory spell. A rendition of Judas Priest ’s classic song Breaking the Law was featured in a Super Bowl commercial for Liquid Death canned water. Liquid Death previously poured on the heavy beats with this collection of songs based on its hate mail. Perhaps Rob Halford, the song's original singer, was too busy hyping insurance to participate. neo-punk outfit NOFX covers Judas Priest's 1980 metal anthem "Breaking the Law" on the soundtrack. #SuperBowlLVI #SuperBowlCommercials įat Mike of L.A. ![]() When I saw this moments ago, I thought it was PSA to get kids not to drink. What in the actual FUCK.is this super bowl commercial? Oh, wait! It's just mountain water & sparkling water in a tall can. (Can an Ad Council-Liquid Death collab be far behind?) Fans appreciated the mildly subversive humor and good-natured sleight of hand, though one viewer initially mistook the :30 for an anti-drinking PSA-or so he says. ![]() Reaction across the interwebs has been mostly positive. It's about getting the message out to the masses: Don't be scared of Liquid Death!"Īs for that final scene, "hydration is even more important when you're pregnant," Pearson says. "People are constantly sharing stories of how their kids get concerned looks from people for drinking Liquid Death, when it's only water," Andy Pearson, VP of creative at the brand, tells Muse. as a pregnant woman-the bash's chaperone?-slakes her thirst, too.
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